Top Ten Olympic Sponsor’s Released
Submitted by Bill Belew on Thursday, 9 August 2007No Comment
The Paris-based survey company, Ipsos Group, released the top 10 Olympic Sponsors.
Chinese people were asked which company they think is the most popular Olympic sponsor for the Beijing 2008 games.
1. Coca-Cola – 22.1%
2. Lenovo = 21.5%
3. Haier – 21.4%
4. Yili
5. China Mobile
6. Bank of China
7. Tsingtao Beer
8. Mendniu
9. Li Ning
10. Sohu
Interestingly, Mengniu, (dairy company) and Li Ning (a sports clothing company) are NOT sponsors at all.
Adidas IS a sponsor but ranked only 17th. A name change is needed maybe?
When the Games logo appears on a product, purchases have grown by 13.65%.
Tsingtao Beer for example has seen sales climb 21.6%.
The two non-sponsors saw their sales climb 13.21%.
And, who says, sponsorship doesn't make a difference?
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