China’s Lucky Film Ends Partnership with Kodak ends Olympic Sponsorship
Submitted by admin on Tuesday, 13 November 2007No Comment
Lucky Film Co. is China's largest photo film producer.
The company has ended its partnership with Eastman Kodak Co.
One wonders what these two companies have to do anyway, no?
Kodak sold its 20% share to a Chinese venture capital company.
Kodak is transforming itself into a manufacturer of digital cameras and printing services.
What?! No more film?
Kodak will also stop sponsorship of the Olympics after the 2008 Beijing Games as the company concentrates on changing marketing strategies from photographic film to digital products.
Kind of behind the curve, Kodak, no?
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