Star One channel shut down, Life OK introduced
The popular Star India has recently shut down its channel ‘Star One’ and launched a new channel ‘Life OK’ in its place. The channel for along time wasn’t doing well and was thus shut down on December 18, 2011.
Uday Shankar, the CEO of Star India said that Life OK is a unique name and is a statement of philosophy. This is also the first channel that does not have the band name of ‘Star’ in it.
The channel Star One was meant for the youth and wasn’t doing well for a long time. So as to close the channel, the stories were concluded and brought to a closure in which all the characters said good bye to the viewers in a special two hour long event.
The channel has been shut down but the producers of the channel are sure that they can offer better shows in a new avatar which will be more engaging and entertaining. Talking about the fact that they did not use the brand name ‘Star’ was due to the fact that they are making a second entry in to the Hindi GEC space.
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