Bubba Wants a Big Truck

Posted by Bill Belew on March 10th, 2006 in Doing Business in Japan, Japan, Japan business, Japanese Products | No Comments

Bubba said the truck has to be big.

Bubba said the truck has to be powerful.

Bubba said the truck also needs Texas-size breaks to stop three-plus tons of horses, hay, gear and tralier from taking out a corral fence or barn post.

Bubba’s telling Toyota what kind of truck he wants AND Toyota is listening.

Toyota plans to take on the Detroit Auto makers, to build a truck tough enough to win over the

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