Suzuki Wants Indian Dominance
Suzuki Motor Co. has more than half the market share of four-wheeled vehicles in India…not four-wheel drive vehicles…cars, autos, that sort of thing.
But…Indians drive motorcycles at a six to one ratio and the first vehicle of choice for new drivers is the motorcycle. If they only knew it was easier and safer to drive a vehicle with four wheels than one with two.
Suzuki wants some of that two-wheel action. ![]()
Suzuki's Indian motorcyle plant, with its army of 14 welding robots that were made in Japan, and 11 that were built in India, plans to start rolling out 150cc-engine motorcycles and automatic transimission scooters.
Suzuki has just a 1% market share in the two-wheelers far far behind Honda's 40% share. But…if they (Indians) love our cars, then they will surely love our bikes as well…is not a bad philosophy to build on.
What do you think, can Suzuki catch market leader Honda in motorbikes?


In the beginning, there was man. And for a time, it was good. But humanity’s so-called civil societies soon fell victim to vanity and corruption. Then man made the machine in his own likeness. Thus did man become the architect of his own demise.
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