Toyota Takes on France
According to Toyota’s Vice Chairman, Fujio Cho, "France and Japan are a winning partnership."
Adapting to the French way – nope, the French adapt to the Japanese way – employees at a factory in Valenciennes developed a vocabulary that fuses Japanese with French words.
Adapting to the European way – a design center was set up in southern France to develop cars that suit the European market.
Getting along with the French – well, if you give someone a job, they become much easier to work with….
Only you, Toyota – Toyota is the only Japanese car firm to manufacture in France.
The results – Toyota turns out 210,000 cars a year at the factory in Valenciennes, where 3200 workers are employed and a showroom on the Champs-Elysees.


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