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Home » Doing Business in China, Japan business, Japanese Products

Toyota Takes on France

Submitted by Bill Belew on Wednesday, 15 March 2006No Comment

According to Toyota’s Vice Chairman, Fujio Cho, "France and Japan are a winning partnership."

Adapting to the French way – nope, the French adapt to the Japanese way – employees at a factory in Valenciennes developed a vocabulary that fuses Japanese with French words.

Adapting to the European way – a design center was set up in southern France to develop cars that suit the European market.

Getting along with the French – well, if you give someone a job, they become much easier to work with….

Only you, Toyota – Toyota is the only Japanese car firm to manufacture in France.

The results – Toyota turns out 210,000 cars a year at the factory in Valenciennes, where 3200 workers are employed and a showroom on the Champs-Elysees.

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