Lego Opens Flagship Store in China
Submitted by Bill Belew on Wednesday, 12 September 2007No Comment
Lego has been in China for 15 years.
However, Lego has never had a flagship store in the country, until now.
Lego CEO made his first visit to China to attend the launching ceremony at the store in China World Shopping Mall in Beijing.
The Danish toy giant's sales in China are less than 1% of its global sales = a whole lot of room for growth.
The 65 year old company is the sixth-largest toy manufacturer in terms of sales.
I can't believe the company doesn't do more sales in China.
My boys, especially the older one, ate, slept and breathed Legos growing up.
Yeah…Lego has plenty of room for growth in the Middle Kingdom.
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