Home Depot Buys Home Way of China

Posted by Bill Belew on December 13th, 2006 in Doing Business in China | No Comments

Home Depot Inc. is playing catch up to IKEA, Britain's B&Q and Chinese retailers.

However, it has jumped into the makert by scarfing up 12 home improvement stores modeled after itself.

The Home Way is home based in Tianjin.

China's home improvement market ranges from $15 billion – $50 billion in value.home-depot.jpg

When Chinese buy a 'home' or an apartment (condo style in a high rise) they buy a shell. There is nothing but concrete walls. No outlets, nothing.

The home improvement market, the home decorating market, the get-my-home-in-basic-living-condition market is indeed huge.

Can Home Depot catch up?

What do you think?

  • Share/Bookmark

Tags:


 

Post a new comment

Your Thoughts

Comments

  1. Jeremy says

    14/12/2006

    Wow, so buy Home Depot stock???