Adidas vs. Nike in China

The German footwear and sports apparel firm wants to challenge Nike in China. Everyone would like a piece of Nike for that matter.

Adidas will increase its self owned and branded retail shops by almost 70% in the next three years to 5,000 outlets from the current 3,000.

Additionally, Reebok-branded stores, purchased by Adidas for $3.8 billion last year are expected to increase four-fold, from 550 to 2,200 stores.

If Adidas can achieve its goal of 30% growth annually, the company thinks it can improve on its 13% mainland market share compared to Nike's 30% share.

Sportswear manufacturer Win Hanverky Holdings gets about half its revenue from sales to Adidas. The company wants to expand its retail business by adding 400 franchised stores this year to make 1,200 total.

Will any footwear or sporst apparel firm ever be able to topple Nike? What do you think?