It’s Been More than 7 Years

Posted by Bill Belew on March 21st, 2006 in Business in China, China, Doing Business in China | No Comments

From 200-2004, and in her first five years, Andrea Jung gave AVON a $2.4 Billion dollar facelift in revenue while profits nearly tripled.

But, then it seemingly ran out of ugly people who needed help and went on a slide.

What to do? What to do?

Besides a $500 Million restructuring, (I guess if you make enough money, you can do that )…Avon has also decided to put more emphasis on overseas sales – where it gets about 69% of its profits.

And what better country to aim at than China?

It had been more than 7 years since a company could conduct direct sales in the Middle Kingdom. But not anymore.

Avon has been given the green light to recruit and train a new red army of Avon ladies.

Now, please take a look at my ‘hockey stick slide.’

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