Krispy Kreme and Friends Rule in Asia
I was wrong when I wrote 8 Reasons why Krispy Kreme will fail in Japan.
Not only is Krispy Kreme NOT failing, 6 months after its opening, customers are still swarming to the stores in Japan.
Krispy Kreme is also fattening the South Koreans and Hong Kong with a growing market of 20-30% each year. Last year sales in South Korea reached $32.4 million.
In one year, Dunkin Donuts has grown to five years in Taiwan. The company hopes for sales of $6 million this year.
The first store sold 15,000-20,000 donuts each day!
The reason…donuts are considered a high-end treat.
"Yo! Taro. Let's splurge and get an old fashioned chocolate coated donut."
"Yea, man. It beats these little sesame balls with bean paste any time."
Mister Donut in Taiwan says the snacks are a 'gourmet food' the 'premium brand' of donuts available in the area.
Asian fat pill makers have toned down the sugar content in their products and have considered local tastes.
How about Green Tea or Honeydew Melon Donut?
Anyone for strawberry and sesame kruller?
Krispy Kreme also has a glazed donut with half the glaze.
Yea…but Asians will still grow fat like their western counterparts…it will just take them twice as long.
Do you like donuts?
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