China’s Son-in-law – Sagnik Roy
Sagnik Roy is called "China’s Son in Law." Some think he is also India’s most successful businessman in China. He is part owner of a $600 million industrial group to support that claim.
According to timesofindia.indiatimes.com he is the only Indian director of Yongtong Group – 33 textile units, jade quarries and also minerals and tires. His, um, wife, in-laws and family friends are the other owners.
Roy had hoped to be a professor, not a businessman. He went to India on a cultural change program and ended up staying.
But, I think the key ingredient in his success was marrying a Chinese wife. It was because of this relationship he was able to earn ‘points’ with the Chinese. He was also able to become part of the Chinese society and increase his network of business people.
The lesson here is – to do business in China, in any country for that matter, you have to earn your stripes, endear yourself to the people, build ongoing trust…and then, business opportunities may open up.
Roy tells of a South Korean experiment. Korean companies sent hundreds of middle-level execs to China with their families more than 10 years ago to learn:
1. the culture
2. the language
3. how to make life-long friends
Great idea – something no US company would likely consider – investing families and resources now to reap benefits 10 years down the road.
What do you think?
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