Watch Out Microsoft – Here Comes Ikea
I read not long ago that the Owner of IKEA, Ingvar Kamprad, overtook the owner of Microsoft, Bill Gates in the richest man department.
Well, Ikea doesn’t seem to be letting up.
The Swedish home furnishing retailer opened a new outlet in Beijing – the biggest, a seven story facilty, in Asia – for the small sum of $100 million. It has showroom space equivalent to the size of five football fields and is second in size only to Ikea’s flagship outlet in Stockholm.
Of course, the aim is to take the lead in China’s thriving but crowded market.
IKEA hopes to have a total of 10 outlets by 2011.
IKEA must also hope to provide better quality in its products. They are nifty and they are cheap in price but, IMHO, they are also cheap in quality as well.
I have NEVER bought anything, and the key word is NEVER, anything at IKEA that I didn’t have to take back to exchange at least once.
I don’t go there any more.
How about you? Do you shop at IKEA?
Some people are easy to become tired of things that they own, so they buy new staff more often than “normal” people. But if it cots too much, they’ll have a hard time to get rid of the old staff. I think Ikea appeals to this type of customers, who like modem style, so so quality, and cheap price. Ikea is so popular in China right now that you can often find their future at some celebrities’ homes on TV and magazine.
You raise an excellent point, Samnut. Some people indeed do prefer a lower quality and shorter life to suit their changing tastes.
Thanks for sharing.
Being a college student consists of going to class, finding food to eat, trying to make money and getting it to last as long as you can. Things like furniture and luxurious things dont come naturaly to the average college student. Sence the invention of Ikea, college students everywhere have been able to furnish their appartments and dorms across the world.
I have to admit that I was extatic when I first steped inside of Ikea, Everything was cheep, affordable, and stylish! I could finaly afford to furnish my appartment. I bought about $2000 worth of furniture, kitchen wear, matress, couch, rugs, everything to make my place look good.
Needless to say everything lasted about 6 months. The legs on the kitchen table started to come off, the rugs would not stop pilling, the matress became hard and lumpy. Huge disaster, I never went back and dont plan on it. The best way to waste your money is to shop at Ikea.
Being a college student consists of going to class, finding food to eat, trying to make money and getting it to last as long as you can. Things like furniture and luxurious things dont come naturaly to the average college student. Sence the invention of Ikea, college students everywhere have been able to furnish their appartments and dorms across the world.
I have to admit that I was extatic when I first steped inside of Ikea, Everything was cheep, affordable, and stylish! I could finaly afford to furnish my appartment. I bought about $2000 worth of furniture, kitchen wear, matress, couch, rugs, everything to make my place look good.
Needless to say everything lasted about 6 months. The legs on the kitchen table started to come off, the rugs would not stop pilling, the matress became hard and lumpy. Huge disaster, I never went back and dont plan on it. The best way to waste your money is to shop at Ikea.
Thanks for your thoughts, Jenny.
You get what you pay for, eh?
I have written twice about Ikea’s foray into Beijing. Well, it seems Ikea has another huge Asian capital on its list of new super stores. Ikea just opened a new store in Tokyo. What is different about this venture in…
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