Shanghai Tang Appeals to the Chuppies
Shanghai Tang knows what Chuppies like. If you are planning on going into the luxury item business in China you might want to ask her.
Which is more important to the Asian market - creativity or prestige?
If you answered prestige you are right. But, that’s not the American way, is it? We want to create something and then convince the world to like it. The Chinese just want something everyone already likes.
China fashion is leaning on ethnic themes right now. Tang’s 2003 collection was inspired by a minority group called the Miao. And from then, things took off.
She reads Chinese history feverishly and also stays in tune with Chinese pop culture.
5000 year old history + what’s new = Shanghai Tang.
In 1930 Shanghai had two nicknames – The Pearl of the East or The Whore of the East.
I guess it depends on what you do after you take off the latest fashion, eh?
In the past, Asian fashion designers wanted to ’make it’ in the American market. Now they realize there is enough business at home to suit them just fine.
What do you think?
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