What Happens When Japan Sells Less Cars
When Japan sells less cars, lots of things happen. Toyota makes less money. Honda makes less money. Nissan makes less money. And so on.
But, that’s not all.
Blaming sluggish sales in the North American markets, Japan’s big three are cutting their advertising expenditures, too. Newspapers and other mass media are taking a hit.
Toyota is looking at decreased operating profits of 39% from April-June2008. Nissan’s profits dropped 46%. All of Japan’s car makers are selling more cars, except for Mitsubishi, but increases in the costs of materials are eating at their profits = less money to go around, less advertising and public relations activities.
That last one is liable to hit home with me. I have just started reviewing cars…driving a 2009 Mazda 3 this week. Please, please don’t take it away from me.
The automakers, however, aren’t admitting to cutbacks in advertising…
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