Joint Ventures in Russia – Budweiser
Russia is not quite the bear that the dragon of China is. But, Russia still has appeal despite the many real obstacles and challenges a business partner might face.
The laws change seemingly on a whim. The government jumps in and out of relationships. Work stops… A GM factory faced a temporary shutdown when it couldn’t come to terms with a state-owned partner.
Still there are a number of joint ventures in the news.
Budweiser hopes to take its clydesdales to Russia and team up with Heineken Russia and Anheuser-Busch Cos.
One of Bud’s brewmasters will oversee the still in St. Petersburg and Heineken will distribute the brand via its network.
Russia is the world’s fifth largest beer market.
Sergei, "This spring or summer, the Bud will be for you."
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