Chinese ‘SuperBowl’ Station Earns $65 million in one Night
The China Central Television (CCTV) expected to earn more than 500 million yuan from commercials in one evening.
A major part of the 1.3 billion Chinese watch the Spring Festival celebration on CCTV that has been airing for 20 years.
The show ran from 8pm to midnight, about the length of a Superbowl game. The 8pm kick off ad went for 5.75 million yuan. The midnight ad went for a bid of 10 million yuan.
My wife told me this was one of the things she looked forward to the most when going back to China this year for her first Lunar New Year celebration in more than 10 years.
Her reaction was the same as many…boring…same…is that all? Sounds like some of the recent Superbowls, no?
With the advent of "Super Girl" competitions and other more popular young actors, it may be just a matter of time before a provinical television station decides to take on the CCTV program.
Now, THAT, would be an interesting battle.
Maybe next year.
How much would you pay to advertise something primetime in the most watched, yet boring, program?
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