Chinese men spend 8.6 minutes in front of the mirror according to a survey by Horizon Research Consultancy Group.

What I want to know is, then what?

Not only that, those same men spend about 80 yuan ($10) a month on male cosmetics.

The biggest narcissists of the group were the Shanghai men spending twice that amount of time - 17.1 minutes.

There is no surprise there. The Shanghaiese do love themselves.

The top spender on cosmetics however was in Beijing - 119 yuan ($15).

It used to be that primping was exclusively reserved for the womenfolk. Not any more, modern Chinese men want to look their finest as well.

And the cosmetic giants, no doubt, will be happy to oblige.

What do you think?

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