Why Bratz Dolls Have Been Barred
So, we wonder why Bratz.com have been banned.
Mattel Inc., is the world’s biggest toymaker, toy seller. China is the biggest toymaker.
Mattel won a court order banning MGA Entertainment Inc. from making and selling Bratz dolls.
The court says Bratz infringed on Mattel copyrights.
A Riverside, California judge granted Mattel’s request to stop MGA from making most of its multiethnic fashion dolls.
Mattel blames a drop in Barbie sales on the Bratz popularity. “A jury found that a Mattel designer came up with the Bratz name and characters and secretly took the idea to MGA.”
“Mattel has established its exclusive rights to the Bratz drawings, and the court has found that hundreds of the MGA parties’ products, including all the currently available core female fashion dolls Mattel was able to locate in the marketplace, infringe those rights,” said the ruling.
The judge told MGA not to use the name “Bratz.”
The jury awarded Mattel $100 million in damages.
Mattel wanted $2 billion.
MGA will appeal….and if they can hang on for three more weeks, Christmas will be over and it won’t matter to MGA anymore.
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