花 hua 架 jia 子 zi Showy Structure
A certain 'scholar' once claimed to know the secret to a trade that was popular in the province where he grew up. He claimed he could teach the people in a new town textile making.
He drew an elaborate scheme that in the end did not work. However, he caused the people to think that they were too stupid.
Later he was found out. He was the one who had only book knowledge, and not enough of that.
The phrase means something that is dazzling to the eyes but has no practical value.
It seems appropriate to not too many products that we find advertized.
They look good, but what good are they?
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