Olympic Bonanza for NBC
NBC Universal is expecting to rake in a record $1.1 billion in ad sales for the Beijing Summer Games.
NBC Universal says they will broadcast some 3,600 hours of coverage of the Beijing Games.
This number of hours is more than the combined total of ALL Summer Olympics ever televised stateside.
More hours = more sales = more revenue.
And we thought the Games were all about pure sport competition, didn't we?
POSTED IN: Beijing 2008 Summer Olympic Games
0 opinions for Olympic Bonanza for NBC
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: