Carmakers want to sell more cars to Brazil, Russia, India and China (BRIC).
Prices are dropping, cars are getting cheaper, price and quality to make inroads into these new emerging economies.
1. Renault SA has a $3,000 car planned for 2010 in partnership with Nissan Motor Co.
2. Toyota Motor Corp. has a low-priced "entry-level family car" that retails for about $7,000 dollars for India in 2010.
3. Volkswagen AG of Germany has a vehicle priced at 6,000 euros, or about $9K.
4. India's Tata Motors Ltd., has a plan to introduce a $3,000 dollar car in the market in 2008.
5. Hyundai Motor Co. of South Korea disclosed has been developing a vehicle costing around $3,000 in India.
6 & 7. Chery Automobile Co. and 10th-ranked Geely Automobile Holdings Ltd., have started exporting vehicles under $5500 to Iran, Russia and elsewhere.
Auto sales in the BRICs (Brazil, Russia, India and China) accounted for 20% of global sales - 13.15 million units in 2006, twice the 2000 level.
How much performance and quality must be sacrificed to produce such a cheap car, I wonder?
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