Customized Rolls-Royce Motor Cars Popular in China
The golden Spirit of Ecstasy, the statuette on the hood of every Rolls-Royce model, is very popular among Chinese customers.
China's expanding economy has also produced a demand for custom-designed cars, unique, top of the line = Rolls-Royce.
Some 90% of the Rolls sold in China are custom made.
Rolls-Royce Phantom comes in 15 standard colors, five contrast color combinations and 23 mono and contrast interiors.
Tailor-made cars can order their own:
1. treadplates
2. embroidery
3. wood inlays
4. specific color schemes
that are non-standard on the exterior and interior.
5. walls with intercoms
6. TV and DVD entertainment
can also be fitted.
Chinese prefer an extended wheel-base version and red is the most popular color.
One buyer ordered wheel covers in seven different colors, one for each day of the week.
Rolls-Royce's business in the Asia-Pacific region increased 40 percent last year from 2005, better than the 25-percent growth worldwide during the same period.
The price?
If you have to ask, you can't afford it.
Tags: 3975, 4237
POSTED IN: Doing Business in China
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