Lenovo Targets 800 million customers with $199 PC
Lenovo Group, the world's third largest PC maker, (HP is #1, Dell is #2) has a $199 PC that it wants to sell to China's rural market - some 800,000,000 of them.
The PC has a processor and a keyboard and hooks up to the user's television monitor. Finally, something useful will come out of the tube.
More serious versions of the PC will go for $399. (1,499-2,499 yuan).
Families in China's countryside have an average income of about 4,200 yuan.
However, their incomes are rising at an annual rate
of more than 10%.
Lenovo plans to set up a network of 5,000 dealers to reach the farmers and others living in the hinterland.
In March of this year, Dell began offering a basic desktop PC designed for China and priced at US$223-US$515.
The winners will be the 800 million Chinese out in the boonies.
Next up…who's going to bring Internet access to the countryside?
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POSTED IN: Doing Business in China
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