Ikea Mainland Stores See Sales Soar 38%
There's a reason why Ikea is the world's biggest furniture retailer.
Everything you buy there is either already broken or wil break within a year and need replacing.
But in China, sales are up 37% during the fiscal year - Sep - Aug.
The Swedish junk, er, furniture maker' four mainland retailers have served up 14.8 million visitors…some just wanting Chill at an IKEA Furniture Stores…while sales climbed. ![]()
Ikea has new outlets planned for Nanjing, Shenzhen and Dalian next year and wants to have 10-15 stores by 2010.
If/when they put one in Dalian, visitors will come to stay warm.
Ikea first opened in China in 1998 and has cut prices by 54% since then. More price cuts are expected as are more customers and more sales.
What is your experience with Ikea?
Tags: 3975, 4237POSTED IN: Doing Business in China
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