Companies in Mongolia aren't dummies.
They know when they have a stand out product, something that can attract attention.
When Bao Xishun got married, Inner Mongolia decided to capitalize on his fame.
Some 15 firms cashed in on his wedding to a woman in his hometown.
He had searched the world, placed adverts everywhere, but the woman, Xia, who fell for him was just a few miles away. 
From the shoes he wore to the wedding to the liquor that warmed him down to his toes...not a small 'feet' considering they were more than seven feet away, Bao and his wife received sponsorship for their wedding.
The ex-ground pounder who wasn't much good as a basketball player in the Chinese army herds livestock and hires himself out for publicity
stunts.He wants kids 6'-6'6" tall who will be able to play basketball.
If he gets them...chances are Nike will be the next big sponsor.
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