Doing business in Asia, Japan, China, Hong Kong, Taiwan, South Korea, and Russia.

Chinese “Diving Queen” Guo Jingjing won the gold in the women's three-meter springboard event in Melbourne on Sunday, March 25^th. This gold makes her the first diver to claim four consecutive victories in one event at the World Aquatics Championships.

Guo has also become a spokeswoman for a Chinese make-up brand recently.

Obviously, she possesses all the prerequisite commercial elements of a star:

1. Olympic-championship crowns

2. beautiful appearance

and, of course,

3. news value.