Doing business in Asia, Japan, China, Hong Kong, Taiwan, South Korea, and Russia.

The Japanese maker of SK-II products was fined by 200,000 yuan ($25,000) for false advertising. It didn't do the face skin tightening it was supposed to and in some cases caused a rash.

However, for some Chinese consumers, fining SK-II is not enough. They want popluar Hong Kong Star Carina Lau held accountable, too. In other words, they want some of her money.

It happens in the States sometimes when a star endorses a product that turns out to be good. Dr. Phil, I think, just settled a suit against him. Is there a precedent there perhaps?

Is China taking on more American habits? When something goes wrong, is it always someones' fault? Can they be sued? When someone is harmed in some way, is it the equivalent of hitting the jackpot?

This case, for me, anyway, will be interesting to watch.

What do you think?