Chinese businesses seem to be taking a page from a business manual in the US.
There is a trademark application for KATRINA in the US.
Various Chinese business people are now trying to register KAEMI the fifth typhoon to hit the coasts of China this hurricane season.
Of course, typhoons, originating in the southern hemisphere, and hurricanes which originate in the northern hemisphere are destructive. But, they enjoy huge exposure in the media and could be quite popular being used as trademarks.
The names have enormous recognition, and the Chinese believe the names could guarantee huge potential sales.
Let's see KAEMI Dog Food - watch your dog chase his tail even more quickly.
KAEMI dish detergent, KAEMI dumplings, KAEMI tractors, KAEMI cell phones....
What's your best idea for a product named after a hurricane?
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