Doing business in Asia, Japan, China, Hong Kong, Taiwan, South Korea, and Russia.

China has three heroes - Yao Ming, Zhang Ziyi and Ma Jun. Most people know the first two but don't even have a clue who the third one is - even Chinese don't know him.

I didn't know him until he showed up on TIME list of the World's 100 most influential people.

Ma wrote China's Water Crisis,  a call to arms of sort to combat China's abuse of its environment.

Ma is a young fellow at 38. Yet he is taking on the one party state apparatus.

Ma was a journalist turned environmental advocate and now he is a powerful voice sounding the alarm the consequences that may occur as a result of the great economic growth.

And they, the party, are listening. That can be good for all of us.

What do you think?