
I am looking at a chart that was published in a recent Businessweek article.
Since the early 1990s, when Japan's recession supposedly began AND when Russia began to open up after the Berlin walls came tumbling down (I am setting myself up for a future blog, ok?) what has happened to market shar for cars in the US?
GM's market share has gone down from 37% to about 26% (I can't read the fine print on the chart.)
Ford has gone down from 25% to about 17%.
VW has pretty much maintaineda 2-3% share.
DaimlerChrysler has pretty much held its own at 13-14%.
But, what about the two big Japanese car companies, Toyota and Honda?
Honda has gone up! From 6% to abt 9%.
And Toyota has gone up, too! From 7% to almost 14% or equal with DaimlerChrysler.
Detroit is hurting is what I think. What do you think?










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